Fractional CMO for Fungi: Marketing Kickstart for Fungi Tech Innovators

Fractional CMO support to build your go-to-market playbook, set up core channels, and empower your first in-house hires.

Meet Your Marketing Partner


20+ Years of Experience

Senior marketing expert with leadership roles across industries, driving global go-to-market strategies with agile, dynamic execution and a proven ability to kick-start growth

Fungi Ecosystem Expert

Deeply immersed in the fungi ecosystem, Shiri maintains comprehensive knowledge of mycelium innovations and industry advancements. She founded a fungi community to share best practices and insights

Hands-on Mycelium Player

As an active grower and mycelium material experimenter, Shiri turns real-world challenges and passion into targeted marketing strategies for fungi innovators

Key Challenges Facing Small Businesses*

*Based on The state of small business marketing in 2024 research by SimpleTexting

Limited Budget

Every euro spent must deliver clear value, whether it’s on marketing, product development, or hiring. This constraint demands lean, cost-effective strategies that maximize ROI without compromising quality

Time Constraints

Juggling multiple roles and pressing deadlines, marketing initiatives must generate quick wins and tangible proof points that satisfy stakeholders and fuel further growth-while still laying the groundwork for long-term success

Finding the Right Channels

Breaking through crowded markets starts with pinpointing the right channels and audiences. Targeted go-to-market plans can boost campaign resonance, improve engagement, and ease the handoff to your in-house team

The ROI of Marketing for a Small Business

6.7X

Planning Power

Small businesses with a formal marketing plan are 6.7× more likely to report success, and 75% already start with one

48%

Smart Spend

Companies dedicating 6–10% of their budget to marketing see a 48% success rate, versus just 11% for those spending below 5%

63%

Growing Investment

63% of small businesses intend to increase marketing spend next year (Tech & HR: 80%; Finance: 76%), reflecting growing confidence in marketing’s impact

2.5X

Hybrid Expertise

Small businesses blending in-house marketing with external professional services report 2.5× more success—and 42% already use this hybrid model

How can I help?

1

Market Research & Go-to-Market Strategy

Identify your ideal customers through research and build a clear launch plan


2

Digital Strategy

Create a roadmap for your online presence and growth

3

Lead Generation & CRM Setup

Set up forms, funnels, and tools (e.g., HubSpot) to capture and

4

Email Marketing

Build and automate campaigns that nurture leads

5

Social Channels Management

Plan, post, and engage on LinkedIn, Twitter, Instagram, etc

6

Content & Collateral Creation

Develop blog posts, case studies, one-pagers, pitch decks, and datasheets.



7

Campaign Analytics

Measure performance and optimize for better ROI

8

Training & Workshops

Equip your team with hands-on marketing skills and best practices


9

Public Relations (PR)

Secure media coverage and position your brand as a thought leader.


10

Business Development

Identify partnerships, channels, and sales opportunities. I work with LinkedIn Sales Navigator and can assist in generating quality leads

Let's Get Started

Ready to elevate your fungi startup's marketing strategy? Schedule your initial strategy session with Shiri today and unlock transformative growth.


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